Sometimes that main strategy does need to be updated, though. When the ad hoc requests come in, I explain how I'm going to incorporate that request into the main strategy. With regular status updates and reporting of the status of that project, the client can understand a little more about how you're doing. I don't usually deviate from the main strategy, as it does take time to execute. I put these into two different projects-the main strategy and the ad hoc projects, such as those ad hoc requests for a particular product ranking. I've run into this before-there are always going to be those requests from the C-level employees (even the CEO) who seemingly randomly make them. How are other sites referring to that site? I believe it's the anchor text, the links (keyword in the URL), combined with the appropriate content on the site. Keyword rich new gTLD domain names, the ones with the keyword in the ending, such as 'keyword dot attorney' or 'keyword dot loans' have the same effect, and actually tend to have a good opportunity to rank well. But if you expand your line to blue, green, and purple widgets, that domain might not be the best choice. If you truly only sell red widgets, then redwidgets dot com might be a great one. The question, really, should be whether or not you want to use an EMD domain for your site or use a brand/company name for your domain name. It's the same reason why a company will rank for their company name. I'd say that it can be 'easier' to rank for 'red widgets' if you have redwidgets dot com because that's how people (other sites) are going to refer to you if you truly sell red widgets. It's what others are referring to when they say 'red widgets' and they point to that particular domain name. It's the content about red widgets, it's the internal links about red widgets, it's the external links and anchor text from other sites pointing to that site.

Looking back at the redwidgets dot com example, we have to understand that a ranking isn't just about a keyword in the domain name. That doesn't mean, though, that keyword domain names have lost their value or relevance for SEO purposes. But now, it's been mentioned numerous times that the TLD and the domain name isn't given any extra weight for having or being an EMD domain. For example, redwidgets dot com got some extra ranking weight when it came to ranking for 'red widgets'. It's true that there was a time when Google did give some extra weight to keyword rich EMD (Exact Match Domain) names. Used on Red Wing Heritage stacked leather heeled boots.Keyword rich domain names, especially premium domain names, haven't lost their lustre over the years.Features a slightly tapered round toe for a comfortable fit and timeless look.We recommend trying on footwear in store to ensure proper fit. Lace up a pair and youвЂ™ll understand why the Clara is beloved for being the glue that pulls outfits together year-round.ДЄ new pair of Red Wing Women's Heritage footwear should fit comfortably tight on the foot, with enough room to freely wiggle toes. The Clara is 7.5 inches and built with a resoleable Goodyear welt and durable Puritan triple-stitch construction. The best-selling bootвЂ™s gently tapered moc toe blends traditional construction with contemporary styling for versatility that all but demands daily wear. The Clara stands as a modern-day tribute to the original trailblazer, with a 2.25-inch heel that stuns with alternating tones of stacked leather.

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